CHEVROLET x
MANCHESTER UNITED
What Do You #PlayFor?
With the Manchester United sponsorship, a unique opportunity was seized to express Chevrolet’s brand vision and beliefs in a meaningful way with a new global platform idea that went beyond mere advertising.
With the Manchester United sponsorship,
a unique opportunity was seized to express Chevrolet’s brand vision and beliefs in a meaningful way with a new global platform idea that went beyond mere advertising.
With the Manchester United sponsorship, Chevrolet recognized the need to stand for something beyond mere logo exposure and saw a unique opportunity to express the brand’s vision and beliefs in a meaningful way around the globe.
With the Manchester United sponsorship, a unique opportunity was seized
to express Chevrolet’s brand vision and beliefs in a meaningful way with a
new global platform idea that went beyond mere advertising.
With the Manchester United sponsorship, Chevrolet recognized the need to stand for something beyond mere logo exposure and saw a unique opportunity to express the brand’s vision and beliefs in a meaningful way around the globe.
The anthem spot kicked-off this campaign platform.
...
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.
...
We rebuilt football pitches all over the world and donated 1.5 million virtually indestructible footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
...
We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing their own challenges.
...
Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.
...
And finally, please find the case study below.
The anthem spot kicked-off this campaign platform.
...
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team,
Chevrolet’s and Manchester United’s various global social change initiatives.
...
We rebuilt football pitches all over the world and donated
1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
...
We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing challenges.
...
Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.
...
And finally, please find the case study below.
The anthem spot kicked-off this campaign platform.
...
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.
...
We rebuilt football pitches all over the world and donated 1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
...
We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing challenges.
...
Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.
...
And finally, please find the case study below.
The anthem spot kicked-off this campaign platform.
...
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.
...
We rebuilt football pitches all over the world and donated 1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
...
We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing challenges.
...
Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.
...
And finally, please find the case study below.
The anthem spot kicked-off this campaign platform.
...
We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels. Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Manchester United’s various global social change initiatives.
...
We rebuilt football pitches all over the world and donated 1.5 million virturally indestructable footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.
...
We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing challenges.
...
Rounding out the assets, an extensive image library, style guide and tool kit were produced for the world’s regional markets for adaptation purposes.
...
And finally, please find the case study below.
Lastly, the case study.
...
Role: Creative director, co-director (anthem film), art director,
UI/ UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson
Production: Craig Mungons, Jeff Beverly
Account: Dave Paxton, Derek Chappo
PM: Jennifer Convery
...
Role: Creative director, co-director (anthem film), art director, UI/ UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson
Production: Craig Mungons, Jeff Beverly
Account: Dave Paxton, Derek Chappo
PM: Jennifer Convery
...
Role: Creative director, co-director (anthem film),art director, UI/UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson
Production: Craig Mungons, Jeff Beverly
Account: Dave Paxton, Derek Chappo
PM: Jennifer Convery
...
Role: Creative director, co-director (anthem film), art director, UI/ UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and Linus Karlsson
Production: Craig Mungons, Jeff Beverly
Account: Dave Paxton, Derek Chappo
PM: Jennifer Convery
...
Role: Creative director, co-director
(anthem film), art director,
UI/UX designer
Agency: Commonwealth//McCann
With: Greg Collins, Andreas Dahlqvist and
Linus Karlsson
Production: Craig Mungons, Jeff Beverly
Account: Dave Paxton, Derek Chappo
PM: Jennifer Convery
