HULU
Be Obsessed
It's totally okay to obsess over your favorite movies and shows—no matter how that might manifest itself. Because deep down, this is a sign of unconditional love.
This brand campaign positions Hulu as the home for the obsessed.
A place where showing off one's pop culture infatuations are embraced
and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.
I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.
This brand campaign positions Hulu as the home for the obsessed.
A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.
I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.
This brand campaign positions Hulu as the home for the obsessed. A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.
I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.
This brand campaign positions Hulu as the home for the obsessed. A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.
I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.
This brand campaign positions Hulu as the home for the obsessed. A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.
I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.
More to come shortly
More to come shortly
More to come shortly
More to come shortly
Role:
Art director
In-house:
Hulu/ Greenhouse
with
Creative:
Chris Kahle
Charles Jensen
Reid Thompson
Brand:
Mollie Bowness
Strategy:
Laura Fitzpatrick
Production:
Zurhit Serna
PM:
Jasmin Maleksalehi
