HULU
Be Obsessed

It's totally okay to obsess over your favorite movies and shows—no matter how that might manifest itself. Because deep down, this is a sign of unconditional love.

This brand campaign positions Hulu as the home for the obsessed.
A place where showing off one's pop culture infatuations are embraced
and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.

I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.

This brand campaign positions Hulu as the home for the obsessed.
A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.

I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.

This brand campaign positions Hulu as the home for the obsessed. A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.

I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.

This brand campaign positions Hulu as the home for the obsessed. A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.

I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.

This brand campaign positions Hulu as the home for the obsessed. A place where showing off one's pop culture infatuations are embraced and encouraged. Where this is not considered as having a problem, but rather, a pure declaration of admiration and fandom.

I was brought on to help lend an eye to the creative while dispensing visual and conceptual pixie dust where appropriate.





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Role:
Art director 

In-house:
Hulu/ Greenhouse

with

Creative:
Chris Kahle  
Charles Jensen
Reid Thompson 

Brand:
Mollie Bowness 

Strategy:
Laura Fitzpatrick

Production:
Zurhit Serna

PM:
Jasmin Maleksalehi