TARGET
The 2-Day Sale

Meet Cartman. An intrepid little shopper who embarked on exciting pursuits to get to the sale no matter what and encouraged all to join the fun.

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Target wanted a campaign for their biggest shopping event of the year—
The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.

Case study at bottom.

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.

Case study at bottom.

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.

Case study at bottom.

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.

Case study at bottom.

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world.

Case study at bottom.

Some stats:

+ 1.2 billion impressions

+ 2.2 million engagements

+ Sales surpassed Target’s own forecast by almost 11%

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by almost 11%

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by
   almost 11%

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Role:
Art director

Agency:
BBDO

with

Creative:
Preethi Mahadevia
Ron Lent
Rob Seale
Ted Angelilli
Arturo Aranda 

Production:
Jiffy Iuen
Nana Ji Myung Oberman