Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by almost 11% 

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by
   almost 11% 

Target wanted a campaign for their biggest shopping event of the year—The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast by
   almost 11% 

Target wanted a campaign for their biggest shopping event of the year—
The 2-Day Sale—that would stand out from the door busting and low-price messaging of other retailers.

...

This truly integrated campaign consisted of TV spots blanketing the country, flipbook-style print ads in major newspapers, rich media banners and homepage takeovers, and a sweepstake-filled choose-your-own adventure interactive single-player game. Outdoor digital projections and subway flutters in key cities rounded out the campaign in the real world. 

...

The case study at the bottom shows the campaign in full. 

...

Some stats:

+ 1.2 billion impressions
+ 2.2 million engagements
+ Sales surpassed Target’s own forecast
    by almost 11%