CHEVROLET FOOTBALL
What Do You #PlayFor?

With the Manchester United sponsorship, a unique opportunity was seized to express Chevrolet’s brand vision and beliefs in a meaningful way with a new global platform idea that went beyond mere advertising.

The anthem spot kicked-off this campaign platform.

The anthem spot kicked-off this campaign platform.

We launched ChevroletFC.com as a global hub—translated into 11 different languages—to handle everything from live streaming matches to highlighting realtime UGC activity for #playfor across various social channels.

Over 150+ original pieces of content were created focusing on both the team, Chevrolet’s and Man Utd’s various global social change initiatives.

We rebuilt football pitches all over the world and donated 1.5 million virtually indestructible footballs with One World Futbol to over 70 countries where play is needed most.
And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.

We rebuilt football pitches all over the world and donated 1.5 million virtually indestructible footballs with One World Futbol to over 70 countries where play is needed most. And with the help of NGO’s, Man Utd legends provided valuable coaching and life lessons.

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.
109,318 fans sang along as the spot played on the jumbotrons.

We also interviewed the players and created mini documentaries profiling local community leaders and influencers who are facing their own challenges.

And lastly, the case study below.

And lastly, the case study below.

ChevyWDYPF_website_1920x_new01
ChevyWDYPF_tiles_YT_1080x1080
ChevyWDYPF_tiles_IG_1080x1080
ChevyWDPF_tiles_Promo_1080x1080
ChevyWDYPF_tiles_FB 1080×1080
ChevyWDYPF_tiles_Tw_1080x1080
ChevyWDYPF_OOH_1920x1080

Role:
Creative director/ AD
Co-director (anthem)
Design
UI/ UX

Agency:
Commonwealth//McCann

with

Creative:
Greg Collins 
Andreas Dahlqvist
Linus Karlsson

Account:
Dave Paxton
Derek Chappo

Production:
Craig Mungons 
Jeff Beverly

PM:
Jenny Convery