CREDIT KARMA
Cashback Vibes

Adding a rhyme to the reason for getting cash back in this medley of a social video aimed at the youth generation.

Happy to share that this is allegedly the first time in Credit Karma's history that a video is breaking from the brand's established look and feel.

We decided to push this a bit beyond the guidelines and something must have been in retrograde. The astrology cats or rather gods were on our side that day selling this through.

Happy to share that this is allegedly the first time in Credit Karma's history that a video is breaking from the brand's established look and feel.

We decided to push this a bit beyond the guidelines and something must have been in retrograde. The astrology cats or rather gods were on our side that day selling this through.

Happy to share that this is allegedly the first time in Credit Karma's history that a video is breaking from the brand's established look and feel.

We decided to push this a bit beyond the guidelines
and something must have been in retrograde. The astrology cats or rather gods were on our side that day selling this through.

Happy to share that his is allegedly the first time in Credit Karma's history that a video is breaking from the brand's established look and feel.

We decided to push this a bit beyond the guidelines and something must have been in retrograde. The astrology cats or rather gods were on our side that day selling this through.

Happy to share that this is allegedly the first time in Credit Karma's history that a video is breaking from the brand's established look and feel.

We decided to push this a bit beyond the guidelines and something must have been in retrograde. The astrology cats or rather gods were on our side that day selling this through.

Role:
Creative lead/ AD

Role:
Creative lead/ AD

In-house:
Credit Karma

with

with

Creative:
Tim Shay
Alice Beneke
Molly Hoskin
Emily Eckstein 
Billy Leyhe 

Product Marketing:
Carolyn Huang
Annie Brown 
Katie Pelfrey

Production:
Emily Yau