CHEVROLET x
MANCHESTER UNITED
Name Swap

CHEVROLET x MANCHESTER UNITED
Name Swap

CHEVROLET x MANCHESTER UNITED
Name Swap

What's better than to just hand over money and place Chevrolet logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play. 

What's better than to just hand over money and place Chevrolet logos everywhere? Spreading goodwill and creating social impact to demonstrate that anything is possible through the power of play. 

We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on ChevroletFC.com via a set of mini-docs from ESPN Films.

We found eleven inspiring children from all walks of life who have overcome significant challenges and gave them the opportunity of a lifetime: To take the field as honorary mascots alongside their Manchester United heroes during the season opener. Prior to the match, we introduced them to the world on ChevroletFC.com via a set of mini-docs from ESPN Films.

This is the story of one of them, Mfanelo. And the recap of the children's visit to Old Trafford as aired.

Moments after the Manchester United starting 11 gave the mascots their shirts, our spot ran all over the world.

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.

109,318 fans sang along as the spot played on the jumbotrons.

Role:
Creative director/ AD

Agency:
Commonwealth//McCann

with

Creative:
Greg Collins 
Andreas Dahlqvist
Linus Karlsson

Account:
Dave Paxton
Derek Chappo

Production:
Craig Mungons 
Jeff Beverly

PM:
Jenny Convery