ESPN
ESPN 8: The Ocho

If it’s almost a sport, ESPN8: The Ocho will cover it. We celebrated this ridiculousness with an equally ridiculous experiential stunt in Miami and in Galveston, TX of all places.

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ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full 24 hours of ridiculous sports from around the world, such as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run on slippery staircases.


I was brought in to help oversee the creative, manage the team and add some creative sprinkles where applicable.

ESPN, for the third year in a row, suspended regularly scheduled programming on ESPN2 to bring back a full 24 hours of ridiculous sports from around the world, such as sign spinning, cornhole, stone skipping, lawnmower racing, Tetris, cherry pit spitting, and people trying to run on slippery staircases.


I was brought in to help oversee the creative, manage the team and add some creative sprinkles where applicable.

Early stats:

+ 1+ million views in the first two days
after lauch

+ Featured and parodied on actual
SportsCenter

Early stats:

+ 1+ million views in the first two
days after lauch

+ Featured and parodied on
actual SportsCenter

Early stats:

+ 1+ million views in the first two days after lauch

+ Featured and parodied on actual SportsCenter

.

.

Random beach goers got their very own The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, one anchor desk, a broadcast van, official props and swag.

Random beach goers got their very own The Ocho experience: We created an activation by turning their unsuspecting cornhole and spikeball beach activities into an ocho-fied, full-fledged sports broadcast. Inclusive of two camera teams, two anchors, one anchor desk, a broadcast van, official props and swag.

Living across all of ESPN’s social channels, the content included:

+  a SportsCenter-like show
+  various teasers
+  in-the-field interviews
+  stickers and emojis

Living across all of ESPN’s social channels, the content included:

+  a SportsCenter-like show

+  various teasers
+  in-the-field interviews
+  stickers and emojis


Early stats:

+ 1+ million views in the first two days after lauch
+ Featured and parodied on actual SportsCenter

Living across all of ESPN’s social channels, the content included:

+  a SportsCenter-like show
+  various teasers
+  in-the-field interviews
+  stickers and emojis


Early stats:

+ 1+ million views in the first two days after
   launch


+ Featured and parodied on actual 
   SportsCenter

Role:
Creative director/ AD

Role:
Creative director/ AD

Agency:
Giant Spoon

with


with

Creative:
Shannon Fiedler
Alice Xiang
Kelly Wang
Laura Duval
Ian Grody 

Account:
Jeff Bardin 

Production:
Diana LaPenna
Sana Sourivongs
Bita Roofeh