To celebrate the first Manchester United shirt to bear the name Chevrolet— there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan
Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team.
To celebrate the first Manchester United shirt to bear the name Chevrolet— there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan
Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team.
Some stats:
+ 17+ million views in the first two weeks alone across
all social channels
+ 3+ billion impressions worldwide
+ 2,400+ press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest
of any video in the history of either of the three brands
+ Record of most football shirts sold
To celebrate the first Manchester United shirt to bear the name Chevrolet— there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan
Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team.
Some stats:
+ 17+ million views in the first two weeks
alone across all social channels
+ 3+ billion impressions worldwide
+ 2,400+ press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads to the app in
the first week
+ A staggering 28% engagement rate, also
the highest of any video in the history of
either of the three brands
+ Record of most football shirts sold
Some stats:
+ 17+ million views in the first two
weeks alone across all social
channels
+ 3+ billion impressions worldwide
+ 2,400+ press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads to the
app in the first week
+ A staggering 28% engagement
rate, also the highest of any video
in the history of either of the three
brands
+ Record of most football shirts sold
Some stats:
+ 17+ million views in the first two
weeks alone across all social
channels
+ 3+ billion impressions
worldwide
+ 2,400+ press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads to
the app in the first week
+ A staggering 28%
engagement rate, also the
highest of any video in the
history of either of the three
brands
+ Record of most football shirts
sold
Some stats:
+ 17+ million views in the
first two weeks alone
across all social channels
+ 3+ billion impressions
worldwide
+ 2,400+ press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads
to the app in the first
week
+ A staggering 28%
engagement rate, also
the highest of any video
in the history of either of
the three brands
+ Record of most football
shirts sold
.
1
And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.
109,318 fans sang along as the spot played on the jumbotrons.
Role:
Creative director/ AD
Co-director (interactive video)
Agency:
Commonwealth//McCann
with
Creative:
Greg Collins
Andreas Dahlqvist
Linus Karlsson
Account:
Dave Paxton
Derek Chappo
Production:
Craig Mungons
Jeff Beverly
PM:
Jenny Convery
