CHEVROLET x
MANCHESTER UNITED
Shirt Reveal

CHEVROLET x MANCHESTER UNITED
Shirt Reveal

Debuting the world's biggest sports sponsorship for the world's biggest club where dry ice, confetti canons, laser shows and oversized scissors wouldn't really cut it.

To celebrate the first Manchester United shirt to bear the name Chevrolet— there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan.

Some stats:

+ 17+ million views in the first two weeks alone across all social channels

+ 3+ billion impressions worldwide

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1

Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team.

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.

109,318 fans sang along as the spot played on the jumbotrons.

And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.
109,318 fans sang along as the spot played on the jumbotrons.

+ 2,400+ press articles  

+ 190+ broadcast clips

+ 900,000+  photo uploads to the app in the first week

+ A staggering 28% engagement rate, also the highest of any video in the history of either of the three brands

+ Record of most football shirts sold

Some stats:

+ 17+ million views in the first two weeks alone across all social channels

+ 3+ billion impressions worldwide

+ 2,400+ press articles  

+ 190+ broadcast clips

+ 900,000+  photo uploads to the app in the first week

+ A staggering 28% engagement rate, also the highest of any video in the history of either of the three brands

+ Record of most football shirts sold

Some stats:

+ 17+ million views in the first two weeks alone across all social channels

+ 3+ billion impressions worldwide

+ 2,400 press articles  

+ 190+ broadcast clips

+ 900,000+  photo uploads to the app in the first week

+ A staggering 28% engagement rate, also the highest of any video in the history of either of the three brands

+ Record of most football shirts sold

Role:
Creative director/ AD
Co-director (interactive video)

Agency:
Commonwealth//McCann

with

Creative:
Greg Collins 
Andreas Dahlqvist
Linus Karlsson

Account:
Dave Paxton
Derek Chappo

Production:
Craig Mungons 
Jeff Beverly

PM:
Jenny Convery