To celebrate the first Manchester United shirt to bear the name Chevrolet— there have only been five sponsors in the club’s storied 136 year history—this global launch spot introduces Chevrolet not just as a faceless sponsor, but rather as a passionate fan.
Some stats:
+ 17+ million views in the first two weeks alone across all social channels
+ 3+ billion impressions worldwide
.
1
Online, a shareable interactive video invited fans to upload their own face to wear the shirt and be part of the team.
And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.
109,318 fans sang along as the spot played on the jumbotrons.
And when the club played Real Madrid in a friendly at Michigan’s The Big House in Ann Arbor, it became the largest match ever attended in US soccer history.
109,318 fans sang along as the spot played on the jumbotrons.
+ 2,400+ press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest of any video in the history of either of the three brands
+ Record of most football shirts sold
Some stats:
+ 17+ million views in the first two weeks alone across all social channels
+ 3+ billion impressions worldwide
+ 2,400+ press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest of any video in the history of either of the three brands
+ Record of most football shirts sold
Some stats:
+ 17+ million views in the first two weeks alone across all social channels
+ 3+ billion impressions worldwide
+ 2,400 press articles
+ 190+ broadcast clips
+ 900,000+ photo uploads to the app in the first week
+ A staggering 28% engagement rate, also the highest of any video in the history of either of the three brands
+ Record of most football shirts sold
Role:
Creative director/ AD
Co-director (interactive video)
Agency:
Commonwealth//McCann
with
Creative:
Greg Collins
Andreas Dahlqvist
Linus Karlsson
Account:
Dave Paxton
Derek Chappo
Production:
Craig Mungons
Jeff Beverly
PM:
Jenny Convery
