YELP
Yelp Onward

A heroic salute to those gutsy cultural explorers who took chances
on unknown businesses so others
can find the best diners, dentists and
dance schools.

A heroic salute to those gutsy cultural explorers who took chances
on unknown businesses so others
can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

It does not happen all too often that a client actually produces—basically verbatim—the original pitch work that won the business. Especially if it's the brand's first ever integrated brand campaign.

For OOH and social, hand painted heroic portraiture feature our Yelpers surrounded by maximalist patterns of items specific to the reviewed establishment. Only actual, real reviews were used for this campaign.

Happy to see all the team's hard work bringing this launch campaign to life. 

Original pitch anthem below.

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YELP_OOH_seafood_01_closeup
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Role:
Creative director/ AD (pitch) 

Agency:
Giant Spoon

with

Creative:
Adam Aceino (pitch)