It does not happen all too often that a client actually produces the original pitch work—basically verbatim—that won the business. Especially if it's the brand's first ever integrated brand campaign.

For OOH and social, Yelpers are depicted in heroic oil-painted portraits and are surrounded by maximalist patterns of objects specific to the reviewed establishment. And their real reviews were used as reference for the actual headlines in this campaign.

Although I wasn't part of the production, I'm happy to see all the team's hard work bringing this launch campaign into the real world. 

It does not happen all too often that a client actually produces the original pitch work—basically verbatim—that won the business. Especially if it's the brand's first ever integrated brand campaign.

For OOH and social, Yelpers are depicted in heroic oil-painted portraits and are surrounded by maximalist patterns of objects specific to the reviewed establishment. And their real reviews were used as reference for the actual headlines in this campaign.

Although I wasn't part of the production, I'm happy to see all the team's hard work bringing this launch campaign into the real world.