NFL NETWORK
A Gift to You

This campaign is the result when the NFL announces that it will broadcast a few games around the holidays.

Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

Below are real comments scraped from the social networks.

Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings on the socials.


Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.

Some stats:

+ 10+ million impressions in the first week alone.

+ A startling 42% engagement rate, almost 3x compared to all NFL creative that ran during the same period. 

Some stats:

+ 10+ million impressions in the first week alone.

+ A startling 42% engagement rate, almost 3x compared to all NFL creative that ran
   during the same period. 


Some stats:

+ 10+ million impressions in the first week
   alone.

+ A startling 42% engagement rate, almost
   3x compared to all NFL creative that ran
   during the same period. 

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Role:
Creative director/ AD

Agency:
Troika

with

Creative:
Zach Watkins (memes)
Gil Haslem