NFL NETWORK
A Gift to You
This campaign is the result when the NFL announces that it will broadcast a few games around the holidays.
Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.
Originally meant to be web only, the films’ viral success prompted the NFL Network to scramble and reshuffle its media buy to air them on TV.
Some stats:
+ 10+ million impressions in the first
week alone.
+ A startling 42% engagement rate,
almost 3x compared to all NFL
creative that ran during the same
period.
Some stats:
+ 10+ million impressions in the
first week alone.
+ A startling 42% engagement
rate, almost 3x compared to
all NFL creative that ran during
the same period.
Some stats:
+ 10+ million impressions in
the first week alone.
+ A startling 42%
engagement rate, almost
3x compared to all NFL
creative that ran during
the same period.
Some stats:
+ 10+ million impressions in the first week alone.
+ A startling 42% engagement rate, almost 3x compared to all NFL creative that ran
during the same period.
Some stats:
+ 10+ million impressions in the first week
alone.
+ A startling 42% engagement rate, almost
3x compared to all NFL creative that ran
during the same period.
Below are real comments scraped from the social networks.
Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings on the socials.
Below are real comments scraped from the social networks.
Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings on the socials.
Below are real comments scraped from the social networks.
Special salutations go out to @AprilJeter, @IvanMcGhee and @RyanCollins for openly sharing their true feelings on the socials.
Role:
Creative director/ AD
Agency:
Troika
with
Creative:
Zach Watkins (memes)
Gil Haslem
