YELP
Yelp Onward

A heroic salute to those gutsy cultural explorers who took chances
on unknown businesses so others
can find the best diners, dentists and
dance schools.

A heroic salute to those gutsy cultural explorers who took chances
on unknown businesses so others
can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

It does not happen all too often that a client actually produces the original pitch work—basically verbatim—that won the business. Especially if it's the brand's first ever integrated brand campaign.

Although I wasn't part of the production, it's nice to see all the team's hard work bringing this launch campaign into the real world, with the final TVC below.

It does not happen all too often that a client actually produces the original pitch work—basically verbatim—that won the business. Especially if it's the brand's first ever integrated brand campaign.

Although I wasn't part of the production, it's nice to see all the team's hard work bringing this launch campaign into the real world, with the final TVC below. 

It does not happen all too often that a client actually produces the original pitch work—basically verbatim—that won the business. Especially if it's the brand's first ever integrated brand campaign.

For OOH and social, Yelpers are depicted in heroic oil-painted portraits and are surrounded by maximalist patterns of objects specific to the reviewed establishment. And their real reviews were used as reference for the actual headlines in this campaign.

Although I wasn't part of the production, it's nice to see all the team's hard work bringing this launch campaign into the real world, with the final TVC below. 

Original pitch anthem above and OOH/ display concept below.

For OOH and social, Yelpers are depicted in heroic oil-painted portraits and are surrounded by maximalist patterns of objects specific to the reviewed establishment. And their real reviews were used as reference for the actual headlines in this campaign.

For OOH and social, Yelpers are depicted in heroic oil-painted portraits and are surrounded by maximalist patterns of objects specific to the reviewed establishment. And their real reviews were used as reference for the actual headlines in this campaign.

For OOH and social, Yelpers are depicted in heroic oil-painted portraits and are surrounded by maximalist patterns of objects specific to the reviewed establishment. And their real reviews were used as reference for the actual headlines in this campaign.

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Role:
Creative director/ AD (pitch) 

Agency:
Giant Spoon

with

Creative:
Adam Aceino (pitch) 
Liz Cartwright