YELP

Yelp Onward

A heroic salute to those gutsy cultural explorers
who took chances on unknown businesses so others
can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

A heroic salute to those gutsy cultural explorers who took chances on unknown businesses so others can find the best diners, dentists and dance schools.

This is the launch of Yelp Onward; the brand's new platform idea. It does not happen all too often that a client actually produces—basically verbatim—the original pitch work that won the business. Especially if it's the brand's first ever integrated brand campaign.

Happy to see all the team's hard work bringing the campaign to life. 

...

Original pitch anthem and OOH below. For the latter, hand painted heroic portraiture feature our Yelpers surrounded by patterns of items specific to the reviewed establishment.

This is the launch of Yelp Onward; the brand's new platform idea. It does not happen all too often that a client actually produces—basically verbatim—the original pitch work that won the business. Especially if it's the brand's first ever integrated brand campaign.

Happy to see all the team's hard work bringing the campaign to life. 

...

Original pitch anthem and OOH below. For the latter, hand painted heroic portraiture feature our Yelpers surrounded by patterns of items specific to the reviewed establishment.

This is the launch of Yelp Onward; the brand's new platform idea. It does not happen all too often that a client actually produces—basically verbatim—the original pitch work that won the business. Especially if it's the brand's first ever integrated brand campaign.

Happy to see all the team's hard work bringing the campaign to life.

...

Original pitch anthem and OOH below. For the latter, hand painted heroic portraiture feature our Yelpers surrounded by patterns of items specific to the reviewed establishment.

This is the launch of Yelp Onward; the brand's new platform idea. It does not happen all too often that a client actually produces—basically verbatim—the original pitch work that won the business. Especially if it's the brand's first ever integrated brand campaign.

Happy to see all the team's hard work bringing the campaign to life. 

...

Original pitch anthem and OOH below. For the latter, hand painted heroic portraiture feature our Yelpers surrounded by patterns of items specific to the reviewed establishment.

This is the launch of Yelp Onward; the brand's new platform idea. It does not happen all too often that a client actually produces—basically verbatim—the original pitch work that won the business. Especially if it's the brand's first ever integrated brand campaign.

Happy to see all the team's hard work bringing the campaign to life. 

...

Original pitch anthem and OOH below. For the latter, hand painted heroic portraiture feature our Yelpers surrounded by patterns of items specific to the reviewed establishment.

Yelp_OOH_02_1920x1080
Yelp_OOH_03_1920x1080
Yelp_OOH_01_1920x1080

 ...

Role: Creative director, art director (pitch concept)
Agency: Giant Spoon
With: Adam Aceino (pitch concept)

 ...

Role: Creative director, art director
         (pitch concept)

Agency: Giant Spoon
With: Adam Aceino (pitch concept)